Shoptrue

Shoptrue focuses on building a singular, completely personalized apparel, footwear, beauty & accessories consumer marketplace experience with universal checkout and payment capability. This provides customers with their own one-stop personal shop, where every item recommended is based on their individual and unique taste, designers, size & fit preferences. Each shoppers’ experience is unique to them, showcasing only products and editorial content that is highly relevant.

Shoptrue’s innovative Fashion Playlists are a first for the industry. This feature allows shoppers to create “playlists” of all the items they love, and arrange them based on occasions or mood. They can receive alerts for items that go on sale, or they can share playlists with family and friends. A shopper can also be promoted to an influencer, allowing their playlists to be made publicly available and socially shareable to follow as inspiration for others. They may also “remix” their fashion playlist for inspirational recommendations, or they can choose to dare to step outside their comfort zone.

Think Spotify, for fashion.