True Fit

True Fit is the global leader in fit technology for the fashion industry. True Fit makes buying clothes and shoes easy by connecting people to the clothes & shoes that they love. A collective of fit-obsessed people combining decades of expertise in fashion, retail tech and data science to make shopping a seamless, hyper-relevant, return-free, deeply-rewarding experience. Powered by shoppers and enhanced by AI, True Fit's Fashion Genome produces the highest quality fit experience for shoppers and helps brands grow profitably.

Over 80 million shoppers, 20,000 fashion brands, and hundreds of the world’s leading retailers trust True Fit to be their fit guidance of choice.

As one of the founding members of True Fit, my tenure spanned from 2007 thru 2021, most recently holding the title of VP of Creative and Customer Experience. View my resume for additional details.

Find Your True Fit

What People Are Saying About True Fit

"Their products not only improve online shopping but also tackle industry challenges, reducing returns and promoting sustainability in fashion."

“I was pretty surprised to see that I was a different shoe size in 2 different Hoka styles according to True Fit - I didn't believe it so ordered my "normal size" and gosh darn, True Fit nailed it!!!”

“I am a size 22/24 and even something as simple as finding jeans that aren’t elastic waist is a task. I was able to order jeans, shirts and overalls and everything actually fit. This is truly revolutionary for online shopping, especially in a plus size body ❤️.”